Xing Ads is a platform for businesses to advertise their products or services to a targeted audience on the Xing professional networking website. Xing is a popular social networking platform in Europe, particularly in Germany, Austria, and Switzerland, with over 17 million members.
Xing Ads allows businesses to create and publish ads on the Xing website and reach a specific audience based on their interests, location, and job title. Advertisers can choose to display their ads as sponsored content in the form of sponsored updates, sponsored groups, or sponsored events, or as banner ads on the Xing website or mobile app.
Sponsored updates are posts that appear in the news feed of Xing members and are labeled as “Sponsored” to indicate that they are paid advertisements. Sponsored groups are dedicated pages on Xing for businesses to connect with and engage with their target audience. Sponsored events are events that are promoted to a targeted audience on Xing.
Banner ads are display ads that appear on the Xing website or mobile app in various sizes and formats, such as leaderboards, skyscrapers, and rectangles. Advertisers can choose to target their banner ads based on various criteria, including location, gender, age, and professional interests.
To create a Xing ad campaign, businesses need to sign up for a Xing Ads account and set up their ad campaign using the Xing Ads Manager. Advertisers can set their budget, define their target audience, choose the ad format and placement, and create the ad content. Xing Ads provides a variety of tools and resources to help businesses create effective ad campaigns, such as ad templates, performance reports, and ad targeting options.
One of the benefits of using Xing Ads is the ability to target a specific audience. Advertisers can target their ads to Xing members based on various criteria, such as location, job title, industry, and professional interests. This allows businesses to reach a highly targeted audience of professionals who are interested in their products or services.
Another benefit of Xing Ads is the ability to track the performance of ad campaigns. Xing Ads provides detailed performance reports that show how many people have viewed or clicked on an ad, as well as the conversion rate of the ad. This allows businesses to measure the effectiveness of their ad campaigns and make adjustments as needed.
In addition to advertising on Xing, businesses can also use the platform to connect with potential customers and build relationships. Xing allows businesses to create company pages and showcase their products or services, engage with potential customers through groups and events, and build their brand on the platform.
Overall, Xing Ads is a powerful tool for businesses looking to reach a targeted audience of professionals on the Xing platform and build relationships with potential customers. With its advanced targeting options and performance tracking capabilities, Xing Ads can help businesses effectively promote their products or services to the right audience and drive results.