Voice search is a technology that allows users to perform online searches using natural language voice commands, rather than typing out their search queries. It has become increasingly popular in recent years with the proliferation of virtual assistants such as Apple’s Siri, Amazon’s Alexa, and Google’s Assistant. As a result, voice search has the potential to significantly impact the way businesses market themselves online.
In this article, we will explore the basics of voice search and how it differs from traditional search, the current state of the voice search market, and how businesses can optimize their online presence for voice search.
One of the main differences between traditional search and voice search is the way in which users input their queries. With traditional search, users type out their search terms using a keyboard. This allows them to be specific and precise in their search queries, using a variety of keywords and phrases.
Voice search, on the other hand, relies on natural language processing to interpret spoken queries. This means that users can simply speak their search queries aloud, using the same language and phrases they would use in everyday conversation.
This shift from typed to spoken queries has the potential to change the way businesses optimize their online presence for search. While traditional search optimization techniques often involve the use of specific keywords and phrases, voice search optimization requires a more natural and conversational approach.
According to a 2020 report by ComScore, an estimated 50% of all searches will be voice searches by 2020. This represents a significant shift in the way consumers access information online, and businesses that are able to optimize their online presence for voice search will be well positioned to take advantage of this trend.
So, how can businesses optimize their online presence for voice search? Here are a few key strategies to consider:
Focus on long-tail keywords: With traditional search, it is often beneficial to use specific, short keywords and phrases. However, with voice search, users are more likely to use longer, more natural phrases. As a result, businesses should focus on optimizing for longer, more conversational keywords and phrases.
Use structured data to improve search results: Structured data is a standardized format for providing information about a webpage to search engines. By using structured data to markup their content, businesses can help search engines understand the context and meaning of their content, which can improve their visibility in search results.
Optimize for local search: Voice search is often used for local information, such as finding nearby businesses or getting directions. As a result, it is important for businesses to optimize their online presence for local search by claiming their Google My Business listing, creating a local landing page, and encouraging customer reviews.
Use clear, concise language: Voice search results are often read aloud, so it is important for businesses to use clear, concise language in their website content and metadata. This will make it easier for search engines to understand the context of their content and improve the chances that it will be featured in voice search results.
Consider the mobile experience: Many voice searches are performed on mobile devices, so it is important for businesses to optimize their websites for mobile. This includes using a responsive design, fast loading times, and easy-to-use navigation.
In conclusion, voice search is a technology that is changing the way consumers access information online. By optimizing their online presence for voice search, businesses can improve their visibility in search results and better connect with consumers. By focusing on long-tail keywords, using structured data, optimizing for local search, using clear language, and considering the mobile experience, businesses can effectively market themselves through voice search.