Google Tag Manager (GTM) is a free tool offered by Google that allows users to easily add tracking and marketing tags to their website without having to modify the website’s code. It is designed to be user-friendly and helps marketers and webmasters manage and deploy tracking and marketing tags in one place.
GTM allows users to add tags for a variety of purposes, including tracking pageviews, clicks, form submissions, and other user actions on a website. It also allows users to add tags for marketing and advertising purposes, such as retargeting and remarketing tags for Google Ads and other advertising platforms.
One of the main benefits of using GTM is that it allows users to manage all of their tags in one place, rather than having to add each tag directly to the website’s code. This makes it easier to manage and update tags, as users can make changes to their tags within GTM and have those changes reflected on the website.
GTM also offers a wide range of features and tools to help users manage and optimize their tags. For example, it allows users to create and test tags before they are deployed on the website, and it provides analytics and reporting tools to help users track the performance of their tags.
In addition to these features, GTM also integrates with a number of other Google and third-party tools, such as Google Analytics, Google Ads, and Google Marketing Platform. This allows users to easily connect their website with these tools and use them to track and analyze user behavior and optimize their marketing efforts.
Overall, GTM is a valuable tool for anyone looking to track and optimize their website’s performance and marketing efforts. It is easy to use, has a wide range of features, and integrates with a number of other tools, making it a versatile and powerful tool for website owners and marketers.