Pinterest is a visual discovery and planning platform that has over 250 million monthly active users. The platform offers businesses an opportunity to reach their target audience with targeted advertising campaigns. In this blog, we will be discussing the basics of Pinterest advertising and how it can benefit businesses of all sizes.
Understanding Pinterest Advertising Pinterest advertising allows businesses to create and publish ads that appear within the users’ home feed, search results, and category feeds. There are two main types of Pinterest ads: Promoted Pins and Shopping Ads.
Promoted Pins Promoted Pins are regular pins that have been boosted with a budget to reach a wider audience. These pins can appear in users’ home feeds, search results, and category feeds. They are labeled as “Promoted” to indicate that they are an ad, but they still look and feel like a regular Pin.
Shopping Ads Shopping Ads are pins that directly link to a product page and showcase product information, such as price and availability. They also have a “Shop” button that allows users to make a purchase directly from the pin. Shopping Ads appear in users’ search results and category feeds and can be targeted to reach a specific audience.
Benefits of Pinterest Advertising
a. Targeted audience reach: Pinterest allows businesses to target their advertising to a specific audience based on factors such as location, interests, and behaviors. This helps to ensure that your ads are seen by people who are most likely to be interested in your products or services.
b. Cost-effective: Pinterest advertising is generally more cost-effective compared to other advertising platforms, as businesses only pay when a user engages with their ad. This means that businesses only pay for actual results, rather than just impressions.
c. Increased brand visibility: Pinterest advertising can help to increase your brand’s visibility and reach. As your ads are seen by more people, your brand becomes more recognizable and can generate more interest in your products or services.
Best practices for Pinterest Advertising
a. Use high-quality images: Pinterest is a visual platform, so it’s important to use high-quality images in your ads. Make sure your images are clear, well-lit, and visually appealing.
b. Write clear and concise descriptions: The descriptions of your pins should be clear and concise, describing what the Pin is about and what the user can expect to see when they click on the Pin.
c. Use keywords: Make sure to include relevant keywords in your descriptions and board titles, as this will help your Pins show up in relevant searches.
d. Test different ad formats: Try experimenting with different ad formats, such as Promoted Pins and Shopping Ads, to see which ones perform best for your business.
Examples of Successful Pinterest Advertising Campaigns
a. Target: Target used Pinterest advertising to promote their home goods and furniture products. They created a variety of boards with different themes, such as “Home Decor Ideas” and “Furniture Trends”, and used high-quality images to showcase their products.
b. Kate Spade: Kate Spade used Pinterest advertising to showcase their fashion and accessories products. They created boards based on different styles and trends, such as “Spring Fashion” and “Accessorize Your Outfit”, and used high-quality images to showcase their products.
c. Nestle: Nestle used Pinterest advertising to promote their cooking and baking products. They created boards based on different recipes and meal ideas, such as “Easy Dinner Recipes” and “Baking Tips”, and used high-quality images to showcase their products.
In conclusion, Pinterest advertising is a cost-effective and targeted way for businesses to reach their desired audience. By using high-quality images, clear and concise descriptions, relevant keywords, and testing different ad formats, businesses can effectively promote their products and services on the platform. As seen in the examples of Target, Kate Spade, and Nestle, Pinterest advertising can lead to increased brand visibility and success.